Tuesday, February 12, 2008

Mass Confusion: Fox News Under Fire for Inaccuracies

Many people rely on the news media for the latest coverage on pertinent issues around the world. However, Fox News recently abused its viewers' trust by disclosing grossly inaccurate information about the new video game Mass Effect after inviting author Cooper Lawrence to speak about the brewing controversy over sexually mature content in the game. Fox News asserted that the game depicted full frontal nudity and graphic sex, both claims completely untrue. Unfortunately, Lawrence had no knowledge of the game prior to coming on the show to offer criticism and completely misrepresented Mass Effect. Lawrence claimed that young boys in particular who play the game would be immorally influenced by its mature themes: "Here's how they're seeing women: They're seeing them as these objects of desire, as these, you know, hot bodies. They don't show women as being valued for anything other than their sexuality. And it's a man in this game deciding how many women he wants to be with." Lawrence's bold statements sparked a revolt against her and the media for making such false claims. Such dramatic and reckless reporting may prove to be self-destructive in the face of a rise in popularity among other news venues.

First and foremost, it is important to explain what the game truly is. Mass Effect is a science fiction role-playing game released on the XBox 360 in November of 2007. It received critical and commercial acclaim, achieving an average Metacritic score of 91 and 1.47 million copies sold. But there exist several fallacies within Lawrence's argument, and Jeff Brown, Vice President of Communication at Electronic Arts, singled out these misrepresentations in a letter to the Fox Network. The first most blatant correction is that the game allows the player within the first five minutes of starting the game to create a custom character, male or female. Secondly, the game is structured to allow players to craft unique stories that reflect individual choices they make throughout the game. The sex scene is an optional part of the game and requires effort on the player's behalf to first build an effective relationship with the other character. Contrary to Fox's proposition, the non-interactive scenes do not feature full nudity, rather brief profile shots. This remains an entirely optional and miniature aspect of the grand 40-hour adventure that Mass Effect provides. However, such ignorance created a torrential backlash against author Cooper Lawrence and the Fox Network.

Gamers across the internet reacted to Lawrence's comments by thrashing her book The Cult of Perfection: Making Peace With Your Inner Overachiever on Amazon with 1-star reviews. Many users commented that although they had never read the book before themselves, the overwhelming majority of negative feedback was enough to judge it. This caused Lawrence to take a closer look at the game, and after seeing two hours of gameplay, she admitted that the images in Mass Effect are "kind of a joke." But this whole ordeal is far from a joke to all those vested in the unfairly targeted game. As Ray Muzyka, chief executive of BioWare (the developer that created the game), testified, "We're hurt. We believe in video games as an art form, and on behalf of the 120 people who poured their blood and tears into this game over three years, we're really just hurt that someone would misrepresent the game without even playing it. All we can hope for is that people who actually play our games will see the truth." Unfortunately, this proves to be rather difficult when a major news source opts for controversial reporting instead of covering the facts.

Fox News took advantage of several individuals for the mere sake of a dramatic story. Fox crippled its relationship with a number of its viewers who were knowledgeable enough to discern truth from the sensationalism. This incident proves that the media is still caught up in a bye-gone stereotype of video game culture, that the majority of people playing games are teenage boys. However, the fact of the matter is that the average gamer is 33 years old, whereas 86% of those under the age of 18 that play games receive permission from their parents before buying or renting a game. The news media needs to recognize what the interactive entertainment industry has grown to become. According to editor of Edge Magazine Colin Campbell, it is the threat of upcoming news venues, such as blogs, video upload sites, and social communities, that will force the TV networks to shed its antique image of the games industry: "But in order to protect themselves from further decay, they need to understand how we, as consumers, relate to enabling, interactive technology. Old-school tech-bashing is finished." Times have changed. In this day in time, interactive entertainment plays a major part of people's daily lives on a global basis. Ignoring this very important factor will result in the formation of a great rift between journalists and gaming enthusiasts. As the games industry continues to grow and expand into the artistic and educational sectors, news media must mature alongside of it to remain viable in the ever-evolving network of news sources.

1 comment:

LB said...

As a lapsed gamer, I found your blog post concerning the erroneous report made by Cooper Lawrence and the news anchors on the Fox News Channel about the Xbox game Mass Effect to be really quite interesting and fun to read. You clearly represented the facts in terms of what Mass Effect was and the false premise that negative comments about the game as aired on the Fox News Channel were based upon. Your commentary on how this particular instance relates to a greater discourse and struggle between the news media and new media was also insightful. It gave the work a more substantial feel, moving it from an entertaining factual statement to a fun and interesting piece of news analysis. The title of your post was very well done, too. It was witty, while also being informative and setting the tone for the article overall. My only critique, really, is that I didn’t feel you provided enough links to the original sources you consulted. There were a few places where you, for instance, offered up quotes from various individuals without attaching a hyperlink as to where you obtained that information. They tended to be very interesting quotes and I would have liked to been able to read the contexts from which they emerged. In regards to Cooper Lawrence, I don’t know who she is beyond the fact that she was a radically uninformed decrier of Mass Effect and that she wrote some book that is presumably suffering in terms of sales. It would have been nice to have a link there that would have provided a bit more information on her, but this would mainly be for comic effect. Also, I really wanted to watch a clip of the ridiculously ignorant and unfair comments that were being made on Fox about the game. I think having embedded a link to an actual clip of what was said would have made your post more satisfying in that I would have fallen out of my seat from laughter. As it stands, I couldn’t stop laughing and snorting while in it. All in all, I thought your post was an uber-fun read and only wished for a few more links because I like having TMI.

 
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